Welcome to the Mediterranean Expatriate
Every year thousands of North Europeans decide to relocate to the Mediterranean basin, with Spain and Portugal being the most popular destinations. Some have taken a retirement decision, others prefer to have a working life in a warmer climate and many just wish to hibernate for six months in the winter.
Whatever their motivation, they form a new, exciting and willing market for many products, particularly for the offshore finance, health care, tourism, travel and mail order industries.
Reaching them however is no easy task. It requires a vast geographical knowledge covering every popular hideaway and a mass of very highly localised media, focused promotions and intricate networking.
There is no blanket solution. What might suit a German may go down badly with a Briton. What is double Dutch to a Swede makes perfect sense to a Belgian.
The Copywrite Group, established in 1987, have been specialising in this market for more than 20 years providing a results-driven, hand-holding service for many Sales and Marketing Directors who have tried and failed to penetrate the market place with the big UK or Spanish agencies.
We offer a UK style professionalism, backed up with an intimate market knowledge and a team of highly experienced account executives.